PROJECTS
New Service Design
Enabling micro-joys as refreshing breaks that uplift daily routines and foster meaningful engagement.
Design Research
Inside the Minds of College Students and Their Health Choices
Organisational Design
Building a scalable and sustainable organization through automation, process standardization, and digital coordination.
Behavioural Design
Optimizing dairy operations by adapting behavior for speed and hygiene.
Branding & Marketing
Developed an innovative snack product for the Indian market from concept ideation to packaging with clear consumer insight, positioning, and market focus.
Brand Repositioning
Rebranding Doordarshan to reconnect generations and enhance audience engagement through a renewed digital identity.
